Google Analytics is an excellent way to analyze traffic to your site and determine the best path to a sales conversion. Google presents all this information graphically, and in a way which makes far more sense than the usual text-based web stats you are probably used to.
The Google Analytics Action inserts the necessary code onto your page to allow Google’s analytic software to run on your site. When the site has been uploaded, you can simply log into Google’s Analytics site to see what visitors have been up to on your site.
This Action should be applied to the root folder of your site in the Site Panel.
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